Company News, Marketing News

P&G Unveils Plans For Olympic and Paralympic Games Paris 2024

Marketing campaigns, athlete partnerships and complimentary products and services from Gillette, Head & Shoulders, Pantene, Ariel, Aussie, Oral-B and more.

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By: Lianna Albrizio

Associate Editor

Procter & Gamble, a global Olympic and Paralympic partner, will feature its high-profile household and personal care brands during the Olympic and Paralympic Games Paris 2024.   Olympic-inspired brand marketing and in-store campaigns, brand-sponsored athlete partnerships, and complimentary products and services for athletes in the Athletes’ Village during Paris 2024 include:   Ariel’s “Champion of Stain and Odor Removal” campaign;  Fairy’s “Tough Stain Cleaning Champion” cam...

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